Passion, quality and innovation in tennis
MSV® Tennis is a brand of Mauve® Sports-MSV oHG, a family-run company based in Germany. Founded in 2000 by Dr. Karl-Eberhard Mauve, Mauve Sports-MSV is now an internationally successful supplier of high-quality tennis strings, grip tapes, and training products. Since 2014, the company has been managed by Carl-Philipp Mauve, the second generation of the family. And since 2024, his son Carl-Nicolas Louis Mauve has been on board as Marketing & Sales Manager.

Carl-Philipp Mauve (CEO), Dr. Karl-Eberhard Mauve (Founder), Carl-Nicolas Louis Mauve (Mgr. Marketing & Sales)
David instead of Goliath
Although we sell our products in more than 50 countries, we are more like David than Goliath. On the one hand, because we do not offer rackets, shoes, or clothing - as some of our competitors do—and on the other hand, because we are not a large corporation. We are convinced that tennis coaches and stringers do not want more marketing hype, but rather products that deliver what they promise. That's why first-class, factual quality and a very good price-performance ratio are our top priorities. We provide concrete facts and reviews based on independent sources such as racketpedia.com, the databases of the stringing associations (ERSA and USRSA) or the Tennis Warehouse University.
Want some examples?
- MSV FOCUS HEX® 1.23 scores 100% for control, 95% for spin, and 90% for tension stability.
- Over 3 million strings have been strung with our MSV FOCUS HEX®.
- MSV Hepta Twist scored the highest acceleration in the string test conducted by the German tennis magazine tennisMAGAZIN.
- The European Restringers Association (ERSA) writes about MSV Swift: “Many test players said that the comfort of the string is better than any other polyester string they have played with before.”
Our values: Fairness and responsibility
Like any product, tennis strings are subject to scientific laws in terms of their material and characteristics. There is no string that offers the best acceleration and the best control at the same time, even if competitors sometimes like to claim this. For us, it is always about offering the right string for the individual player type and the corresponding tennis racket. This means setting priorities.
We are not only committed to our customers, but also have a responsibility to the environment. That is why, for example, our packaging and tennis strings are 100% recyclable.
Our network
Tennis thrives on encounters - and that's exactly how our network came about. Over the years, we have built close partnerships with major players such as Tennis-Point, Tennis Warehouse, Strefa, Tennispro, and the Racquet Sports Group. But our hearts don't just beat for the big names: local shops, stringers, and coaches are just as much a part of our MSV family. For us, it's clear – every contact counts and everyone receives the same personal service.
And because we take our craft seriously, we are also members of the most important stringing associations worldwide: ERSA, GRSA, and USRSA. This allows us to stay close to the pros – and bring this expertise directly to you on the court.

Personal service – directly from the family business
As a family-run business, we place great importance on personalized, honest customer service. Whether you have questions about products, stringing recommendations, or advice on the right equipment:
Telephone : +49 (0) 28 34 - 46 29 626
Email : mauve@msv-tennis.com